Your content is the backbone of your business. It’s what brings in new leads and keeps people coming back for more. But if you want to stay competitive in this world, you can’t just put out any old piece of content - it has to be high quality, well optimised for search engines, engaging, interesting… the list goes on - in essence, it needs to be content that converts. The good news is that there are things you can do to make sure your content stands out from the pack.

Here are our top six tips for creating content that converts:

Tip #01 - Write RELEVANT content

Make sure your content is relevant to your target audience. If you’re targeting small business owners, don’t write about digital marketing techniques that only apply to larger businesses. Write about things that matter to your target audience, and that will pique their interest.

Tip #02 - Write content that is search engine optimised

Use relevant keywords throughout your content, so that it comes up in search engines when people are looking for information on your topic. But beware of keyword stuffing! Use keywords thoughtfully and sparingly, or you could do more harm than good.

Tip #03 - Make your content engaging

Your content that converts should be interesting and enjoyable to read. Use strong storytelling techniques, and write in an engaging, conversational tone. Keep your sentences short and easy to read, and break up your text with subheadings, bullet points, and images.

Tip #04 - Use calls to action

Make it easy for your readers to take the next step, with clear and concise calls to action. Tell them what you want them to do, and make it easy for them to do it. Include a call to action at the end of every blog post, and in strategic places throughout your content.

Need help with your content strategy, creation or execution? Give Create2Convert on 01376 516686 or email us at hello@create2convert.co.uk to receive some free advice and guidance.

Tip #05 - Write fresh content often

The best way to keep people coming back for more is to regularly update your content with new and original ideas. If you can, try to blog at least once a week. This will help you stay top of mind, and keep your readers engaged.

Tip #06 - Promote your content

Once you’ve created great content that converts, make sure it gets seen by the right people! Share it on social media, in forums and discussion groups, and with any other networks or communities, you’re a part of. You can also submit it to article directories and post it on your website or blog.

Conclusion

If you want your content to convert, follow these simple tips: make sure it's relevant, well-optimised for search engines, engaging, and updated regularly. But the most important thing is to promote your content so that it gets seen by the right people.