B2B and B2C Logo Design and E-commerce Websites for manufacturing company



Create2Convert was engaged by a manufacturing business to establish B2B and B2C logo design and e-commerce websites for its product lines, Butek Tanks and Butek Ponds. The challenge was to create distinct yet cohesive visual identities and digital platforms that effectively communicated each brand segment’s unique value propositions.


Create2Convert collaborated closely with the client to develop a comprehensive design solution that included branding, e-commerce website design, and functionality tailored specifically for B2B and B2C audiences.

  • Branding:
    • Developed two distinct visual identities that reflect the unique characteristics of Butek Tanks and Butek Ponds.
    • Crafted logos and brand elements that convey reliability and quality for B2B clients and approachability and reliability for B2C consumers.
    • Ensured consistency in typography, colour schemes, and graphic elements across all branded materials.
  • B2B Website (Butek Tanks):
    • Designed a professional and sleek e-commerce interface tailored to industrial buyers.
    • Emphasised product quality, reliability, and specifications to meet the needs of business customers.
    • Included features such as product ranges, spec sheets, and industry-specific information.
  • B2C E-commerce Store (Butek Ponds):
    • Created a visually engaging and user-friendly platform.
    • Showcased products in an approachable and relatable manner to appeal to consumers.
    • Developed an e-commerce store with a streamlined purchasing process for easy product selection, detailed product descriptions, customer reviews, and checkout.


The project achieved significant outcomes across both B2B and B2C segments:

  • Branding:
    • Established distinct visual identities that effectively communicate the brand messages.
    • Strengthened brand recognition and customer trust through consistent branding elements.
  • B2B Website (Butek Tanks):
    • Enhanced user experience and engagement for industrial buyers.
    • Improved accessibility to product information and specifications, leading to increased inquiries and conversions.
  • B2C E-commerce Store (Butek Ponds):
    • Increased consumer engagement through a visually appealing and user-friendly interface.
    • Simplified the purchasing process, resulting in higher sales and customer satisfaction.


Create2Convert’s collaboration with the manufacturing business exemplifies our commitment to delivering tailored design solutions that meet the unique needs of our clients. By developing distinct brand identities and user-centric e-commerce websites for Butek Tanks and Butek Ponds, we successfully connected the client with their target audiences and facilitated business growth. The project underscores our expertise in designing effective digital solutions that drive engagement, enhance brand loyalty, and achieve measurable business success.


Ready to elevate your brand with expert logo design and website development? Call 01376 51 66 86, message us, or book a meeting online!