Building Company Brand Identity, Website, and Digital Marketing

Create 2 Convert-Portfolio-2023-Godfrey-Martin
construction brochure design

Problem:

Create2Convert was engaged by a building company seeking to establish a solid and recognisable brand identity alongside a responsive website and effective digital marketing content. The challenge was to create a cohesive and modern visual identity that reflected the company’s values and mission, helping it stand out in a crowded marketplace and build trust with its target audience.

Solution:

Create2Convert worked closely with the client to develop a comprehensive design solution encompassing branding, website development, and digital marketing.

  • Brand Identity:
    • Designed a new logo that captured the essence of the company’s business and conveyed its unique selling proposition.
    • Selected a colour palette, typography, and graphic elements that were consistent with the company’s overall image and message.
    • Created a brand guideline document to ensure consistent application of the brand identity across all touchpoints.
  • Website Development:
    • Designed and developed a responsive website that provided an engaging user experience across all devices.
    • Included features such as project galleries, service descriptions, and contact information to effectively communicate the company’s offerings.
    • Optimised the website for search engines to enhance online visibility and attract potential clients.
  • Digital Marketing:
    • Created a wide range of digital marketing content, including social media graphics, email templates, and online advertisements.
    • Developed a content strategy to help the company maintain a consistent and professional image across all digital platforms.
    • Implemented analytics tools to measure the effectiveness of digital marketing efforts and make data-driven adjustments.

Results:

The project achieved significant outcomes across all areas:

  • Brand Identity:
    • Established a strong and recognisable brand identity that resonated with the target audience.
    • Enhanced brand recognition and credibility through consistent and appealing visual elements.
  • Website Development:
    • Improved user experience and engagement with a modern, easy-to-navigate website.
    • Increased online enquiries and client conversions due to enhanced visibility and functionality.
  • Digital Marketing:
    • Boosted online presence and engagement through a well-executed digital marketing strategy.
    • Achieved higher brand visibility and customer interaction across various digital platforms.

Conclusion:

Create2Convert’s collaboration with the building company showcases our ability to deliver effective and compelling design solutions that bridge both online and offline channels. Creating a cohesive brand identity, developing a user-friendly website, and implementing a robust digital marketing strategy helped the company stand out in a competitive market, build trust with its audience, and achieve significant business growth. This project highlights our expertise and dedication to helping businesses achieve their goals through innovative and tailored design solutions.

 

Ready to elevate your brand with expert logo design and digital marketing? Call 01376 51 66 86message us, or book a meeting online!