Cohesive Brand Identity Design and Marketing Collateral for The National Business Awards



Create2Convert was tasked with developing a cohesive brand identity and designing marketing collateral, event screen graphics, signage, and trophies for The National Business Awards. The challenge was to create a visually striking and cohesive brand identity that aligned with the prestigious nature of the awards ceremony.


We collaborated closely with The National Business Awards to create a comprehensive design solution:

  • Cohesive Brand Identity Design:
    • Developed a modern and prestigious brand identity that reflected the significance of the awards.
    • Designed a new logo that encapsulated the essence of the event and its values.
    • Selected a sophisticated colour palette and typography that reinforced the brand’s prestige.
  • Event Brochure and Marketing Collateral Design:
    • Created elegant and informative brochures that highlighted the categories and nominees.
    • Designed marketing collateral, including banners, flyers, and social media graphics, to promote the event.
    • Developed a comprehensive range of collateral for the event to ensure a cohesive image was conveyed to sponsors, delegates, finalists, and winners.
  • Event Screen Graphics and Signage:
    • Developed captivating screen graphics that displayed sponsors, categories, and winners during the event.
    • Designed event signage that guided attendees and maintained the brand’s visual identity.
  • On-stage Trophy Design:
    • Crafted bespoke trophies that symbolised excellence and achievement in business.
    • Ensured the trophies aligned with the overall brand identity and communicated prestige.


The collaborative effort resulted in significant outcomes for The National Business Awards:

  • Enhanced Brand Presence:
    • The cohesive brand identity design increased recognition and credibility.
    • Consistent branding across all materials strengthened brand identity and audience engagement.
  • Successful Event Promotion:
    • The event brochures and marketing collateral effectively promoted the awards and increased attendee interest.
    • Engaging event screen graphics and signage contributed to a seamless event experience.
  • Prestigious Trophy Design:
    • The bespoke trophy design highlighted the event’s prestigious nature and commemorated winners.

Key Achievements:

This project demonstrates our expertise in delivering tailored design solutions that align with the prestigious nature of events like The National Business Awards. By creating a cohesive brand identity and designing high-quality marketing collateral, event graphics, signage, and trophies, we helped enhance the awards’ reputation and engagement.


Ready to elevate your hospitality brand and event experience?
Contact us today to discuss how we can create a bespoke brand identity and captivating event graphics for your next prestigious event. Call 01376 51 66 86, message us, or book a meeting online!