Website Design for Home Improvement Specialist



When Homewise, a leading home improvement specialist based in Colchester, approached us at Create2Convert, they needed a modern, user-friendly website design that better reflected their expertise, attracted new clients, and showcased their comprehensive range of services. The challenge was clear: design a website on the Squarespace platform that effectively communicated Homewise’s unique selling points and facilitated easy navigation for potential and existing customers.


We worked closely with Homewise to develop a tailored website design solution using the Squarespace platform to address their specific needs.

  • Research and Strategy:
    • We conducted an in-depth analysis of the home improvement market to understand current trends and user preferences.
    • Collaborated with the client to gain insights into their business objectives, target audience, and unique value proposition.
  • Website Design:
    • We designed a visually appealing, modern website on the Squarespace platform that reflects Homewise’s professionalism and expertise.
    • Created an intuitive, user-friendly interface to ensure easy navigation and seamless user experience.
    • Developed engaging content that highlights the company’s services, case studies, and customer testimonials.
  • Key Features:
    • We integrated a portfolio section to showcase completed projects, demonstrating the quality and scope of their work.
    • Included contact forms and clear calls-to-action to encourage enquiries and facilitate client engagement.
    • Optimised the website for search engines (SEO) to enhance online visibility and attract more potential clients.


The newly designed Squarespace website delivered substantial benefits for Homewise:

  • Enhanced Online Presence:
    • We established a professional and polished online presence that accurately represents the company’s expertise and quality of service.
    • Increased online visibility and traffic through effective SEO strategies.
  • Improved Client Engagement:
    • Simplified navigation and engaging content led to a higher number of enquiries and client interactions.
    • The portfolio section effectively showcased their work, building trust and credibility with potential clients.
  • Business Growth:
    • The user-friendly website design and clear calls to action significantly increased enquiries and conversion rates.
    • The improved online presence and client engagement contributed to business growth and success.


Our collaboration with Homewise highlights our ability to deliver customised web design solutions using the Squarespace platform that drives business success. Creating a modern, user-friendly website helped Homewise enhance its online presence, engage more effectively with its audience, and achieve its business objectives. This project underscores our commitment to excellence and our expertise in developing tailored design solutions that meet our client’s unique needs.


Interested in a custom Squarespace website for your business?

Contact us today to discuss how we at Create2Convert can help you achieve your goals with a stunning and effective web design solution. Call 01376 51 66 86, message us, or book a meeting online!